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Use these tips to attract, retain customers

Submitted by Central Valley ... on Tuesday, January 16th, 5:39 pm

Whether you own a corporation or manage a small business, you need to understand marketing psychology.

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The Latest: Disney ends LA Times ban after backlash

Submitted by AppealDemocrat on Wednesday, November 8th, 5:21 pm

LOS ANGELES (AP) — The Latest on the Walt Disney Co. banning Los Angeles Times journalists from advance coverage of its films in response to reporting on its relationship with the city of Anaheim, Cal... Read More

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Bad week get worse as Papa John's Pizza becomes 'Official Pizza of the Alt-right'

Submitted by Elk Grove News.Net on Monday, November 6th, 2:30 pm

A photograph of an altered Papa John's pizza box. | November 4, 2017 |

If there were a worse week in their company's 33-year history, the founder and Chief Executive Officer of Papa John's Pizza would be hard pressed to find one.
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Quixotic perhaps, but craft brewers seek takeover of InBev's Budweiser

Submitted by Elk Grove News.Net on Wednesday, October 18th, 4:10 pm

October 17, 2017 |  
Seeking to rip off a carefully crafted mask, a group of independent brewers has announced their intention to buy Anheuser Busch InBev, the world's largest beer brewer. 
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Bayer Crop Science Lab Space opens to entrepreneurs

Submitted by City iLights, City of West Sacramento
Thursday, September 14th, 2017, 4:21pm

West Sacramento Facility To Be Tech Incubator

Check out more in this article from the Sacramento Business Journal

Bayer AG’s Crop Science division will open up a collaborative laboratory space at its campus in West Sacramento to help local efforts to incubate technology startups.

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Avoid these common video marketing pitfalls

Submitted by Central Valley ... on Wednesday, September 13th, 4:15 pm

Regardless of the service or product, video marketing can provide benefits for businesses willing to devote their time to it. An engaging video can be used to build a brand, promote a product or develop an audience.

Unfortunately, because of the sheer volume of videos produced each day, most content fails to gain an audience. There is certainly an appetite for video in all niches, but various problems can prevent your content from gaining traction. Here are some of the common video marketing mistakes to avoid... Read More

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Calif. State Senate Committee Holds Hearing on Fast-Tracked Elk Grove Casino Indian Gaming Compact

Submitted by Elk Grove News.Net on Friday, August 25th, 1:15 pm

Lisa Jimenez, Chair of Historical Disenrolled Families of the Wilton Rancheria. | 
August 22, 2017 | 
In a California State Senate hearing held this morning, a large group of supporters converged to speaking in support of the Wilton Rancheria's proposed $400 million casino on the site of Elk Grove's so-called ghost mall.
The hearing was held conducted by Senate's Governmental Organization Committee and was held for information purposes. The session was part of Assembly Bill 1606 introduced by Assemblymember Jim Cooper (D -Elk Grove).
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