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Locals treated to total lunar eclipse

Locals treated to total lunar eclipse

 It's a rare event -- a total eclipse of the moon. And even rarer is an eclipse that take place during the winter solstice on December 20. It meant that the moon was glowing high in the sky during the eclipse overnight. 

SLIDESHOW: Your lunar eclipse photos

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California ReLeaf announces student poster contest

SACRAMENTO -- California ReLeaf announced today the release of a statewide Arbor Week poster contest for students in third to fifth grades. Students are asked to create original artwork based on the theme “Trees Are Worth It”. Submissions are due to California ReLeaf by February 1, 2011.

In addition to the poster contest rules, educators can download a packet that includes three lesson plans that focus on the value of trees, community benefits of trees, and  jobs in the urban and community forestry field. The full packet including lesson plans and poster contest rules can be downloaded at www.californiareleaf.org/programs/arborweek.

Lilliput Children’s Services hosting a Holiday Toy Shoppe

For the third year, Lilliput Children’s Services is hosting a Holiday Toy Shoppe during December which is open and free of charge, to their kinship families.  Through this service, grandparents and other relative caregivers can “shop” for the children in their care.  Last year, over 200 children from 80 different families were served through the programs offered in both Sacramento and El Dorado Counties. 

This year, the need is even greater and Lilliput anticipates serving 250 children from 100 families.  While they have secured some support, such as toy drives held at both C.C.

Are Facebook Promotions Getting an Update?

Looks like new Facebook Promotions guidelines may soon be released.


According to AllFacebook, an email sent out by Facebook sales representatives outlines the new rules.  In contrast to the old guidelines where promotions needed to be explicitly approved, promotions will no longer need prior written approval from Facebook. Basically, in regards to promotions, sweepstakes and contests on Facebook:



  • They no longer require prior written Facebook approval to administer a promotion on Facebook.

  • They no longer require a minimum media spend investment to support the promotion.

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It Pays to Pay: Brands Using Social Media

Fact: follower, friends and fans are fickle. At least according to a recent study.


Most consumers are now online in one way or another. New media adoption in the last year has risen by more than 48 percent. And, where customers go, brands follow. But creating a social media presence is easier said than done. The competition for followers is getting fierce, requiring brands to do more for their audiences than merely show up…they have to poney up.


Loyal followers have become the holy grail in social media settings. While they still enjoy expressing their affinity on the web–liking on Facebook, following on Twitter, and subscribing on RSS or by email–the average user embraces only 4.6 companies online.

Yelp for Restaurant Chains

Here’s a four letter word that makes many businesses cower and cry: YELP.


In the past several months, the 3fold team has helped two national  restaurant chains with their local marketing efforts. While there have been all sorts of fun things we’ve done for these brands (including working with fabulous food bloggers), one social tool stands out. Setting up, promoting and managing Yelp accounts has been incredibly fun, fascinating and frustrating all at the same time.


Here are a few things we’ve learned about Yelp as it relates to national restaurant chains:


Appetizer: Identify goals

Wave Goodbye: A Lesson in Innovation and Failure

Only a year ago, finding a Google Wave invite in your inbox was a much coveted techie win. When I received mine, it was a little bit like Nerd Christmas had finally arrived. Breathlessly opening the email, I clicked on the link taking me to my shiny new social networking toy, ready to learn all its wonders. An hour later, I was still confused and, frankly, a bit bored.


What was Google Wave exactly? I’m not sure. Sort of a social network-collaboration tool-instant messenger-news feed on speed, I think. For its advocates, Wave’s strength was this lack of definition. For the rest of us, this wishy-washy concept was its greatest weakness. And, because of this general lack of understanding, Google Wave has been put to out to pasture.